Who We Are

A one-of-a-kind B2B marketing firm.

Founded by three visionary CMOs from major global corporations, 2X is a pioneering B2B marketing-as-a-service (MaaS) agency that enables marketing functions to operate with greater impact at a significantly lower cost. While your internal team focuses on strategy and planning (though we can help with that, too), our delivery team in Kuala Lumpur, Malaysia focuses on all aspects of marketing execution to build, run, and optimize the revenue engine.

2X brings your marketing performance to the next level—twice as fast, with double the impact.

We are a strategic partner in helping business and marketing leaders double the impact of marketing, without increasing cost. We rapidly accelerate inbound demand, modernize the marketing technology stack, reduce the cost of innovation, and tell your brand’s story like never before. All the while, we deliver the execution work needed to run the day-to-day marketing function with excellence.

We believe MaaS is the future.

The digital revolution has reinvented marketing’s operating model. Countries and continents are pulling close enough to touch, and marketing leaders can now access world-class talent from anywhere in the world, easily and on-demand. At the same time, the gap between businesses and their customers is widening: customers expect a personalized experience with engagement, faster than businesses can deliver. Advances in digital marketing and new technology are now mainstream, but limited budgets, legacy processes, technical debt, and skill debt prevent adoption.

We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way. We are learning oriented, tech-savvy, outcome-driven, and believe strongly in work-life balance and a fun working environment. Our collaborative nature enables us to quickly share best practices among our teams and recommend new ideas to our clients that are ready to implement.

And we’re all about that growth. Our revenue, employees, and client base are expanding rapidly—doubling every 4-6 months. We haven’t lost in a competitive evaluation against other agencies, and not a single employee has resigned since we started. Our clients are industry leaders and multimillion-dollar companies. This year alone, we are directly responsible for generating tens of millions (US$) in pipeline and thousands of qualified leads.

Best of all, we’re just getting started.

Our (Awesome) Leadership

Domenic Colasante

Chief Executive Officer

Domenic is a founding member of 2X and was customer number one while CMO at WGroup, a US-based IT management consulting firm that grew over 30% per year under his tenure. His background includes marketing leadership roles at SAP and Siemens. In addition to his role as CEO, Domenic functions as a strategic advisor to our clients, and his storytelling powers are the stuff of legend.

Siew Mee Yong

Managing Director

Siew Mee heads up the firm’s operations, and manages, magically, to make running a startup look easy. She is a big believer in developing people, having a track record of managing large teams with below 2% attrition rate. Prior to 2X, she was the VP of Global Marketing at Quintiq—now Dassault Systèmes—where she oversaw 30% year-over-year-growth and developed an off-shore marketing services function supporting 16 independent global business units. It’s rumored that Siew Mee doesn’t sleep.

Sean Wong

Director of Digital Innovation

Sean is a techno-wizard with an uncanny ability to solve problems before they happen. He oversees the innovation and technological advancements in 2X—creating more with less. Previously he ran marketing operations at Quintiq and is responsible for the digitization of marketing functions and aligning people, processes, and platforms toward a united goal.

What We Do

2X provides end-to-end marketing expertise, from strategy to execution, for companies in the B2B technology and professional services industries.

We handle the heavy lifting, so our clients can focus on the core of what they’re really good at, be it software development or management consulting. In a nutshell, we turn on—and optimize—a new kind of marketing function.

Our areas of expertise include:

  • Marketing Transformation and Strategy
  • Digital Marketing
  • Content Operations
  • Design and Brand Activation
  • Marketing Operations
  • MarTech Administration
  • Marketing Analytics
  • Research
  • Website Management

Our clients realize:

  • More qualified inbound leads
  • Better visibility across digital mediums
  • Elevated engagement with customers and prospects
  • A step change in marketing operational efficiency and scale

Quotes from our Clients

Michele Weber

Chief Marketing Officer

"2X is an invaluable extension of our marketing team. We have benefited from their deep knowledge of marketing operations and demand generation, and they have enabled us to build an ABM and sales enablement foundation that we can quickly scale. The quality and creativity of work delivered on a daily basis is consistently high."

Drew Chapin

Vice President of Global Marketing and Communications

"2X is an experienced marketing-as-a-service company and truly an extension of our marketing team. While our partnership is in its early stages, it is clear that the people at 2X possess deep knowledge of marketing operations and demand generation. We’ve benefitted a lot from their agility and out-of-box thinking. The quality of work is extremely high, and we are very pleased!"

WHY WORK AT 2X?

Technically, we’re a startup… but think of us more like a really awesome MNC.

We’re growing just as fast as any scaling startup, and we get to enjoy all the exciting learning opportunities that come along with it. We’re well-funded by a parent organization in the US, so we have the fuel for growth and ability to offer both competitive salaries and an international scope of work.

Most important, our leadership team is composed of experienced and talented executives who truly understand how marketing gets done—which means you’ll be learning from the best of the best.

Yes, we’re hiring. We’re always on the lookout for the best talent to join the 2X team.

Think you have what it takes?

4136694705

Benefits & Perks

What Employees Think

Get In Touch

Have questions or comments? Tips or constructive criticism?
*First name
*Last name
*Email
Contact phone number
Type of inquiry
*Comments