Founded by three visionary CMOs from major global corporations, 2X is a pioneering B2B marketing-as-a-service (MaaS) agency that enables marketing functions to operate with greater impact at a significantly lower cost. While your internal team focuses on strategy and planning (though we can help with that, too), our delivery team in Kuala Lumpur, Malaysia focuses on all aspects of marketing execution to build, run, and optimize the revenue engine.
2X brings your marketing performance to the next levelâtwice as fast, with double the impact.
We are a strategic partner in helping business and marketing leaders double the impact of marketing, without increasing cost. We rapidly accelerate inbound demand, modernize the marketing technology stack, reduce the cost of innovation, and tell your brandâs story like never before. All the while, we deliver the execution work needed to run the day-to-day marketing function with excellence.
The digital revolution has reinvented marketingâs operating model. Countries and continents are pulling close enough to touch, and marketing leaders can now access world-class talent from anywhere in the world, easily and on-demand. At the same time, the gap between businesses and their customers is widening: customers expect a personalized experience with engagement, faster than businesses can deliver. Advances in digital marketing and new technology are now mainstream, but limited budgets, legacy processes, technical debt, and skill debt prevent adoption.
We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way. We are learning oriented, tech-savvy, outcome-driven, and believe strongly in work-life balance and a fun working environment. Our collaborative nature enables us to quickly share best practices among our teams and recommend new ideas to our clients that are ready to implement.
And weâre all about that growth. Our revenue, employees, and client base are expanding rapidlyâdoubling every 4-6 months. We havenât lost in a competitive evaluation against other agencies, and not a single employee has resigned since we started. Our clients are industry leaders and multimillion-dollar companies. This year alone, we are directly responsible for generating tens of millions (US$) in pipeline and thousands of qualified leads.
Best of all, weâre just getting started.
Domenic is a founding member of 2X and was customer number one while CMO at WGroup, a US-based IT management consulting firm that grew over 30% per year under his tenure. His background includes marketing leadership roles at SAP and Siemens. In addition to his role as CEO, Domenic functions as a strategic advisor to our clients, and his storytelling powers are the stuff of legend.
Siew Mee heads up the firmâs operations, and manages, magically, to make running a startup look easy. She is a big believer in developing people, having a track record of managing large teams with below 2% attrition rate. Prior to 2X, she was the VP of Global Marketing at Quintiqânow Dassault SystÃ¨mesâwhere she oversaw 30% year-over-year-growth and developed an off-shore marketing services function supporting 16 independent global business units. Itâs rumored that Siew Mee doesnât sleep.
Sean is a techno-wizard with an uncanny ability to solve problems before they happen. He oversees the innovation and technological advancements in 2Xâcreating more with less. Previously he ran marketing operations at Quintiq and is responsible for the digitization of marketing functions and aligning people, processes, and platforms toward a united goal.
2X provides end-to-end marketing expertise, from strategy to execution, for companies in the B2B technology and professional services industries.
We handle the heavy lifting, so our clients can focus on the core of what theyâre really good at, be it software development or management consulting. In a nutshell, we turn onâand optimizeâa new kind of marketing function.
Our areas of expertise include:
Our clients realize:
"2X is an invaluable extension of our marketing team. We have benefited from their deep knowledge of marketing operations and demand generation, and they have enabled us to build an ABM and sales enablement foundation that we can quickly scale. The quality and creativity of work delivered on a daily basis is consistently high."
"2X is an experienced marketing-as-a-service company and truly an extension of our marketing team. While our partnership is in its early stages, it is clear that the people at 2X possess deep knowledge of marketing operations and demand generation. Weâve benefitted a lot from their agility and out-of-box thinking. The quality of work is extremely high, and we are very pleased!"
Technically, weâre a startupâ¦ but think of us more like a really awesome MNC.
Weâre growing just as fast as any scaling startup, and we get to enjoy all the exciting learning opportunities that come along with it. Weâre well-funded by a parent organization in the US, so we have the fuel for growth and ability to offer both competitive salaries and an international scope of work.
Most important, our leadership team is composed of experienced and talented executives who truly understand how marketing gets doneâwhich means youâll be learning from the best of the best.
Yes, weâre hiring. Weâre always on the lookout for the best talent to join the 2X team.
Think you have what it takes?4136694705
Coming from a B2C background, the work exposure at 2X has been extremely insightful and exciting, especially when I am surrounded by inspiring colleagues who are highly skilled and knowledgeable at C-level expectations. Furthermore, the office location is convenient for public-transport takers like myself, and surrounded by beautiful, lush greenery. Provided with high-tech resources and supported by friendly colleagues, I feel easily motivated to strive at 2X.
As a creative person I work better at night, so the flexible work schedule is a real plus for me. I enjoy working with awesome leaders who understand my creative point of view. They have experience and knowledge, and they know what they want and how to communicate it. And most important, my coworkers are all very nice and fun (even if some eat way too healthy)!
Iâve worked most of my career in the USâand at several startupsâand whatâs impressed me most about working at 2X is the incredible caliber of people on the team. I appreciate how the focus is on creating an environment where we are all learning the right technical and critical-thinking skills that will help us advance in our careers, both here and anywhere else we may choose to go.
I have worked in various MNCs and I find that working in 2X is truly rewarding. I get to work with brilliant minds and have exposure to some really exciting work. There is no one day that passes by that I donât gain an insightful learning. With a startup-like culture and an office filled with good vibes, 2X is definitely a great place to be.
I am proud to say that 2X is an extremely happy place to work at, and a place I call âmy second home.â Aside from working with a bunch of talented and friendly people, I enjoy the flexible work schedule, the empowerment to execute tasks, the mutual respect and trust among colleagues, as well as the opportunity to learn thingsâas long as you are willing!
Working here is both humbling and exciting. Itâs also fun. I get to work with extremely smart and talented people who are passionate about what they do. It is even better when people I work with genuinely care about each other, and the leadership cares about the growth of each individual.
This is a place where learning and re-tooling skill sets are highly advocated, and we are given room to exercise our independent thinking, ideas, and creativity. I'm learning so much about B2B marketing best practices and strategies from amazing leaders, mentors, and talented teammates who are more than willing to share. In addition, since I spend part of the year out of Malaysia, I really appreciate the flexibility of time and location that supports my choice of lifestyle.
Level 25, Menara LGB,
Jalan Wan Kadir,
Taman Tun Dr Ismail 60000,
Kuala Lumpur, Malaysia
PO Box 132
Newtown Square, PA 19073